The year 2019 saw global e-commerce rise from 15% of total retail sales to 21% in 2021. Now it now sits at an estimated 22% of sales. This global e-commerce surge was initially born out of necessity due to the COVID-19 pandemic. Most retail locations remained closed to avoid the virus, so people moved on to online shopping.

 

Brian Nowak, an equity analyst covering the U.S. internet industry says, “We believe that the Covid-driven bump will not flatten future e-commerce growth.”  By 2026, he sees e-commerce reaching 27% of retail sales.

 

This means that there is no time like the present to start growing your eCommerce business! But of course, any kind of business needs profits to survive, and growing or scaling a business is no easy task. Here we have listed down 7 strategies that will help you out in your eCommerce growth and generate more profits from your business efforts.

 

1. Mobile Commerce

 

If you have been keeping up with recent consumer trends, you have probably heard people talking about mCommerce or mobile commerce as the next big thing in business development.

 

It should be of no surprise considering that 54.8% of all global online traffic is done using a mobile device, and 3.5 billion people have smartphones! Smartphones have officially broken the halfway mark and beat out desktops and laptops as the method of browsing the web.

 

This means that you are losing more than half of your customers if your site is not available for mobile users! To drive sales through mobiles, you need to make sure your site is not just available to mobile users but it’s optimized for mobile sales. M-commerce makes it easier for customers to compare prices, read reviews and make purchases regardless of their location or time.

 

1. Make Use of Automation

 

With the rise of new technology, our lives have become a lot easier than before. A lot of basic and boring tasks that require hours of manual labor can be replaced with automation now.

Scaling up your business would mean not finding enough hours for you or your team to complete everything at hand. This is where automation becomes an essential factor for your business growth. By automating certain basic tasks frees up your time to focus on other important areas of the business that need your attention.

 

Automated services to manage your business more efficiently include:

 

• Grouping customers based on shared behaviours such geographics, demographics, ordered products etc to meet their expectations even more efficiently.
• Automatically unpublish products when they are out of stock and re-publish when they are back in stock.
• Gathering feedback from customers and offering customer support.
• Repricing and adding discounts.

 

 

 

1. Write a Blog

 

Statistics show that more than 50% of blog readers are online shoppers. 61% of U.S. online shoppers make purchases online based on recommendations they read in blogs.

 

Having a blog may not necessarily be a requirement for having a successful eCommerce website, but it can certainly do wonders to drive more traffic to your website.

 

Blogging is more than just performing keyword research to write posts on them. The biggest blogging mistake you can make is not being familiar with your audience. Identify who your audience is. What do they know? And what do they want to know? Tailor your content to match their preferences and not just blindly write posts on any topic.

 

It is also important to remember that Blogs are a long-term strategy and don't pay off right away.

 

 

 

 

 

1. Upgrade your customer service

 

What is your eCommerce website without your customers? It is nothing but just some pretty product pictures. Which is why, developing your customer experience should be on the top of your priority list.

 

It is your customer service that can make or break the deal for your eCommerce brand. Your customer service should not just be limited to the purchase phase of your products, but even beyond that. You need to think about it from the customer’s point of view to understand their journey.  The first stage of your customer experience is the pre-purchase phase where the customer must get hooked. Followed by the actual purchase phase where it’s necessary to engage with shoppers and solve their queries regarding the product. The last and final stage of your customer experience is the post-purchase phase which will help you build brand loyalty and keep customers coming back to your eCommerce website.

 

Make sure you are easy and quick to contact across as many social channels possible. This may include phone number, email, social media etc.

 

 

1. Please the algorithm

 

In order to rank well and become visible to customers, you need to please the algorithm. These self-learning algorithms learn from your customer's data and show them what is most relevant to them.

 

The algorithm in eCommerce can be used in understanding your target customer, learn their behaviour, predicting customer preferences, and recommend products they might be interested in.

 

According to multiple studies, 75% of Internet users never scroll past the first page of search results. This means that you need to rank in search engine results in order to drive traffic to your website.

 

Try using SEO optimization to make sure you are at the top of your customer’s search results. For example, if your customer searches for “scrunchies” make sure they find you among the first.

 

1. Watch your competitors closely

 

Identifying your competitors and monitoring them is one of the fastest roads to business growth. It is important to find out their target audience, study their marketing strategies, and also their customer’s feedback.

 

Another important strategy is to identify your competitor’s weakness and use it tactfully. Gather data on how their products are failing or why their customers are dissatisfied. Then improve your own products using that data and market those features accordingly.

 

 

1. Personalize your customer’s experience

 

Studies have shown that personalized emails on special occasions such as a customer’s birthday or anniversary have 3 times higher open rate than just holiday deals.

 

Make your customers feel special by sending personalized discounts, offers, free shipping, and whatever you may like. This will lead to more growth as customers would want to purchase and celebrate on special occasions. 

 

CONCLUSION

 

Ecommerce is going to take up the world in the near future. Hence it is best to start growing your eCommerce business early on! Try out as many of these strategies as you can and let us know how you get on!

 

If you need some help to grow your eCommerce business you can give us a call or text us at +1(516)-972-6824. Here at Aryabh, we have a pool of highly trained specialists to help you drive traffic and grow your business. Trust us, you will be glad you did!